FOR
THOSE
WHO
NEVER
COMPROMISE

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ONE GROUP. ONE MINDSET.

Whatever their role in racing, they are uncompromising in their quest for the best speed, performance and experience. Find out what makes them tick. And why they’re obsessed with perfection.

PRO RIDER
Mathieu van der Poel

“Shortcuts never lead to the podium.”

Mathieu van der Poel
They want to win. It’s that simple. They know that crossing the finish line first can come down to milliseconds. READ MORE
PRO MECHANIC
Yannick Runhart

“I don’t stop until it’s done.”

Yannick Runhart
Our mechanics know every inch of DURA-ACE. They’re up to speed on the latest technology and engineering and can work in their sleep. READ MORE
SHIMANO ENGINEER
Hiroshi Matsumoto

“Test. Tweak. Repeat.”

Hiroshi Matsumoto
Even when they’re not working or out for a ride, our engineers are always thinking about ways to continuously improve DURA-ACE. READ MORE
AMATEUR RIDER
Nikky

“I want to be the best I can be.”

Nikky
Although not part of the demanding world of pro racing, amateurs aren’t any less demanding on themselves. READ MORE
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READY TO RACE THE FUTURE?

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